Easy on the text: the worst Facebook cover photo is an image with tons of text.

This is marketing 101, you want people to start recognizing your brand and it all starts with an image.

Keep it consistent across other social media: if you have multiple social media profiles (like most brands), make sure that your cover photo is similar if not identical on all platforms.

You don’t want an outside to choose because the role of your cover is to show who you are, meaning it has to come from the inside.

Decide what you like: remember that you should be the final person to decide what your company’s Facebook cover photo is.

You won’t get your voice out if you aren’t creative in your Facebook cover photo but also make sure you are relevant and people can understand you.

Stand out but stay relevant: make sure that you brand stands out rather than blends in.

It’s very important to be honest about your brand, it increases trust and trust is a lost currency nowadays. Most brands don’t think about this but when you aren’t real, you are being misleading. On the opposite, you don’t want to be deceptive, misleading or malicious.

Make sure it’s authentic: you want to be real, raw and standout for something.

These practices can be used as a checklist to make sure your Facebook cover photo is good looking. While these are great ideas to start with, we also wanted to give you direct best practices.

Show the real world: if you have a boutique or a great office that you’re proud of, why not showing it to the world? It will make your company look real in the digital world which is better than most brands online.

Most customers see websites where it seems like nobody’s behind. The goal here is to make your brand feel more human so that people can truly connect with you.

Feature your team: if you love your team and they love being the spotlight, why not showing them to the world.

This ties to what is most important to your brand & customers.

Bragging about your features & benefits: if your product or service does something no one else does and your customers love it, then you should share it with the world.

Upcoming events: if your brand is hosting a live event, webinar, conference or anything with a date, you should use it in your Facebook banner picture.

If you have authentic high quality user generated content, don’t shy away from using it. UGC just makes brands feel alive online because otherwise a brand online is just a webpage.

Everybody is talking about it but few brands are truly leveraging it to their advantage. Use User Generated Content: user generated content is what all the hype’s about.For instance, you should change your Facebook cover photo for Black Friday or a new product launch. I recommend not promoting your business all the time through your Facebook cover photo but if you have a time sensitive offer, go for it. Promote your business: when it comes to marketing, we are often told to focus on giving value before selling.There’s nothing worse than a cover photo that doesn’t resemble all your other marketing assets (colors, fonts, image styles, etc.) Second, make sure your design stays on brand. First, you want to have your image as PNG file otherwise Facebook might reduce your cover photo’s quality by reducing its size. If you can’t fit it all in one image, remember, you can also create a video which would also make your brand look much more dynamic.īefore you start, here are a few important points to consider. It’s all about finding what your target audience will be most receptive to. For instance, you might have fast shipping but your environmental efforts are more important to mention. The best way to do this is to decide what your brand stands for and what matters most to you and your customers. The hardest thing is choosing what you want to feature because I’m sure all your brands have amazing value propositions.

When you start designing your Facebook cover photo, you might have all those ideas but not know what to do.

Size for facebook cover page